How Louis Vuitton’s new jewellery line champions freedom and femininity
Much like Rihanna'southward new Fenty fashion line, Louis Vuitton's latest fine jewellery collection, B.Blossom, which includes rings, bracelets and cuffs, earrings, pendants and chain necklaces, feels very at present.
While Fenty speaks to a seemingly gender-fluid audience too as women who are proud of their curves, B.Blossom addresses a confident crowd – those who are unafraid to assert their identities.
Think "chunky rings and clanking bangles" – every bit The Financial Times described it – and logomania galore: The brand's iconic star-shaped flower, created past Georges-Louis Vuitton in 1896, is deployed to maximum result beyond the unabridged range.
You can thank Francesca Amfitheatrof, Louis Vuitton's Artistic Managing director of Watches and Jewellery, for this feisty, assertive streak. The 51-year-erstwhile was last seen at Tiffany & Co, where she spent four years (2014 to 2017) as its first-always female person Design Managing director. At that place, she made waves by introducing a more than urban, streetwise edge to the classic American jeweller – most notably in her Tiffany T and Tiffany HardWear collections.
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B.Blossom is Amfitheatrof'southward debut collection since her appointment to the Parisian luxury house in March 2018.
She sought to inject a modern, youthful and impactful vibe by using a mix of pink and yellow gold, animated by malachite, onyx, white agate, pink opal, diamonds and pearls. (That colour palette, by the way, is also very on-trend in interior blueprint).
Alongside pinks and pearls – traditional symbols of femininity – Amfitheatrof introduces mesomorphic signet rings, which are considered the "admirer'southward ring". These statement pieces are reinterpreted in carved difficult stones or pave diamonds.
To requite the collection even more nowness and street cred, the campaign is fronted by a diverse cast that includes Sophie Turner – aka Game Of Thrones' Sansa Stark aka Queen in the North aka Mrs Joe Jonas – and Indya Moore, a transgender actress/model currently breaking gender stereotypes equally a Calvin Klein underwear model. She likewise appears on the cover of Elle magazine's June 2022 outcome.
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Perhaps Turner said it best when she told The Hollywood Reporter, "I think femininity is open to interpretation. If y'all're a woman or place as a woman, so whatsoever y'all are, is feminine."
The Louis Vuitton B.Blossom collection will launch in the Louis Vuitton Marina Bay Sands Island Maison and ION Orchard bazaar on May 31, 2019.
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/louis-vuitton-b-blossom-fine-jewellery-239736
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